Nov 30, 2009

AIGA XCD is Back From ZhongGuo!

And we’re exhausted….

Photos and tall tales to follow soon on our Facebook page and Flickr photo pool, but in the meantime, we suggest following Ellen Shapiro’s coverage of the Icograda Bi-Annual Congress in Beijing for Print Magazine.

Day One: The venerable National Art Museum of China attracted both public dignitaries and students for the opening of the exhibition “Design as a Second Productive Force.” The spectacular titanium and glass “Egg,” meanwhile floats in an artificial lake amid the angularity of Tiananmen Square, where today’s opening ceremonies and keynote talks were presented.

 Approximately 1,500 graphic designers are gathered here.

Day Two: On the second day of the World Design Congress, CAFA, Beijing’s Central Academy of Fine Arts, is decorated for the biggest party in China’s young design history. Banners with the “Xin” logo and conference graphics hang from almost every building on the spacious campus, which is dotted with information kiosks and tents for tea and lunch breaks. A small army of helpful students is ready to assist visitors.

Day Three: “The water bottle is a perfect example of the bigger problem … Is the only solution a plastic bottle sold by the Coca-Cola company? What if design students here develop a better delivery system for clean, fresh water? How and where can they sell it?” The students may have been seeing for the first time how respectful disagreement can lead to creative solutions.

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