Aug 8, 2011
Zelda Harrison

XCD Interviews… Michael Wolff Part 1: Strategy made Visible

Earlier in the year, XCD caught up with Designer Michael Wolff, the founding partner of Wolff Olins along with advertising executive Wally Olins.

Wolff Olins is easily recognised as a preeminent authority on Branding amd Corporate Identity, which Wally Olins defined as “strategy made visible”. Wolff Olins published their design philosophy in The Corporate Personality (1978) and Corporate Identity (1989). In its decades long history, Wolff Olins has had offices in Hamburg, Paris, San Francisco, Madrid, Lisbon, as well as New York and Dubai.

Some of their more recent clients include Tata Group, GE, Unilever, Product Red and the London 2012 Olympic and Paralympic Games, as well as the City of New York and Tata DoCoMo.

Mr. Wolff is also actively involved in Design + Public Policy; namley as the patron of the Inclusive Design Challenge with the Helen Hamlyn Centre at the Royal College of Art, a member of the government sponsored Design and Technology Alliance Against Crime, and former chairman of the Legible London Initiative with Transport for London.

He currently runs Michael Wolff & Company in London.

To pick Michael Wolff’s brain further, check out these links:

XCD thanks Mr. Wolff for his generosity and insight, and Design Indaba for creating an amazing and rich forum of design exchange.

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