Aug 22, 2011
Zelda Harrison

Sangam: Mixing & Jamming in Gujarat

Sangam, which means confluence in Sanskrit, was launched by the the Australia-India Design Platform at the NID (National Institute of Design) campus in Ahmedabad. The Platform is a catalyst for a creative partnership between the two countries. New Delhi-based design firm Ishan Khosla Design was charged with the identity and branding of this initiative.

In his blog, Mixed Fruit Jam, studio founder Ishan Khosla details his branding solutions for Sangam with a monthly journal of his research and exploration visiting villages in Gujarat, consulting with art and crafts cooperatives and nagivating cultural barriers and logistics.

Read more details about this mesmerising account of cultural awareness and an appreciation for a new craft and visual language.

Ishan Khosla Design is based in New Delhi, India. It was founded by Ishan Khosla who has worked in the US for several years and holds an MFA in Design from the School of Visual Arts, New York. Khosla Design specialises in Brand Identity Design, Website Design, Print Collateral Design and also pride itself in working in new areas of interest such as fashion, furniture and rugs — a little beyond their comfort zone and core competency.  “We like projects that are conceptual and relate to the culture of India — where the design is meaningful and has a story.”

Leave a comment