XCD does Taipei: Taipei101 & Damper Babies!!

In our previous post you probably noticed the elegant spire rising out of the sky. That’s Taipei 101, the City’s Pride and Joy–especially on New Year’s Eve. Until the January 2010, Taipei 101 was the Tallest Building in the World.

Aside from the obvious publicity effort that goes with a unique landmark, how do you assure the Public that this feat of engineering ingenuity is safe in earthquake-prone Taiwan? The Answer: Damper Babies!

Check out how the Tapei 101 communications team translates hard engineering data and dry facts into an endearing, loveable animation that is appreciated by young and old alike.

ps: Can you say Brand Extension? These Babies get around! Follow their adventures in shopping and promoting an eco-friendly lifestyle.