Browsing articles in "Advertising"
Jan 23, 2012
Zelda Harrison

Supporting a Creative Economy: Munich und Bayern, February 7-12, 2012

As national and cultural entities thrive in a globalised economy, they face an interesting balancing act between being reaping the benefits of diverse voices and influences while highlighting their assets and identity. Many advocates of economic development are turning to Design for affirmation. XCD continues to follow the interaction between municipalities and engaged citizens using design. Our latest article covers the Munich Creative Business Week (MCBW) scheduled for February 7-12, 2012 and is based on an interview with Bayern Design, the principal event organiser.

If you’re cruising through The Continent looking for Design Inspiration or have some frequent flyer miles you need to cash in, this might be worth checking out…

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Jan 3, 2012
Zelda Harrison

Welcome to 2012

Time to turn the page and a new leaf! Many thanks to Francois Caspar for this beautiful poster

Nov 23, 2011
Zelda Harrison

XCD does Taipei: Taipei101 & Damper Babies!!

In our previous post you probably noticed the elegant spire rising out of the sky. That’s Taipei 101, the City’s Pride and Joy–especially on New Year’s Eve. Until the January 2010, Taipei 101 was the Tallest Building in the World.

Aside from the obvious publicity effort that goes with a unique landmark, how do you assure the Public that this feat of engineering ingenuity is safe in earthquake-prone Taiwan? The Answer: Damper Babies!

Check out how the Tapei 101 communications team translates hard engineering data and dry facts into an endearing, loveable animation that is appreciated by young and old alike.

ps: Can you say Brand Extension? These Babies get around! Follow their adventures in shopping and promoting an eco-friendly lifestyle.

Aug 29, 2011
Zelda Harrison

XCD Interviews… Knock, Knock!

Who’s there? Jen Bilik, that’s who!

Design Entrepreneur and Knock, Knock creator Jen Bilik sat with XCD to share her lessons learned on being her own client and “product”, dealing with global competition… and it’s no joke…
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Aug 8, 2011
Zelda Harrison

XCD Interviews… Michael Wolff Part 1: Strategy made Visible

Earlier in the year, XCD caught up with Designer Michael Wolff, the founding partner of Wolff Olins along with advertising executive Wally Olins.

Wolff Olins is easily recognised as a preeminent authority on Branding amd Corporate Identity, which Wally Olins defined as “strategy made visible”. Wolff Olins published their design philosophy in The Corporate Personality (1978) and Corporate Identity (1989). In its decades long history, Wolff Olins has had offices in Hamburg, Paris, San Francisco, Madrid, Lisbon, as well as New York and Dubai.

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Mar 21, 2011
Zelda Harrison

Cape Town’s Creative Class

There’s nothing more inspiring–and encouraging!– than municipal support for creatives. Cape Town’s world class creative scene is a testimonial to the efforts of municipal leaders united with the arts/crafts communities. Read on for the latest event in the Western Cape of South Africa.

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