Browsing articles in "Branding"
Apr 15, 2014
Zelda Harrison

Dear Esteemed Reader and XCD Fan:

Due to some shifts in availability on the volunteer XCD Communications Committee, we are temporarily suspending our blog postings. We plan to be back in the summer with new articles and a fresh look, so please stay tuned!

In the meantime, our conversation about Culture + Design continues on Facebook and Twitter. If you aren’t already signed up to receive news via our social media, we are waiting for you!

Your comments and postings are always welcome to our global community of communication professionals.

 

May 7, 2012
Zelda Harrison

2012 Planet Jam!

Global Service Design Jam 2012, joining 36 dedicated jammers, 11 nationalities, split into 5 teams

Okay. So you’ve come to terms with the idea of Service Design/Design Thinking/Designing with Empathy and all these evolving perspectives on Design, right? If you graduated from Design School a while ago, this is probably a new learning curve you’d rather not try on a new client. Or maybe you need a critical mass of like-minded people to work through a nascent idea.The solution? Join a Service Jam!

Jam Sessions–inspired by jazz and improvisation–are all the rage in the Universe of Problem Solving (read Design). Everyone’s jammin’, even IBM, and they seem to be having a good time.

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Jan 23, 2012
Zelda Harrison

Supporting a Creative Economy: Munich und Bayern, February 7-12, 2012

As national and cultural entities thrive in a globalised economy, they face an interesting balancing act between being reaping the benefits of diverse voices and influences while highlighting their assets and identity. Many advocates of economic development are turning to Design for affirmation. XCD continues to follow the interaction between municipalities and engaged citizens using design. Our latest article covers the Munich Creative Business Week (MCBW) scheduled for February 7-12, 2012 and is based on an interview with Bayern Design, the principal event organiser.

If you’re cruising through The Continent looking for Design Inspiration or have some frequent flyer miles you need to cash in, this might be worth checking out…

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Dec 10, 2011
Zelda Harrison

How to sell Design Research: SonicRim

SonicRim’s Uday Dandavate pitches the value of Design Research: succinctly and persuasively…

Design Research. The roadmap and justification for our creative activity, the underpinnings of creative work in the commercial realm. Many designers have a love/hate relationship with Design Research, which they erroneously see as an impediment to the creative impulse.

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Nov 23, 2011
Zelda Harrison

XCD does Taipei: Taipei101 & Damper Babies!!

In our previous post you probably noticed the elegant spire rising out of the sky. That’s Taipei 101, the City’s Pride and Joy–especially on New Year’s Eve. Until the January 2010, Taipei 101 was the Tallest Building in the World.

Aside from the obvious publicity effort that goes with a unique landmark, how do you assure the Public that this feat of engineering ingenuity is safe in earthquake-prone Taiwan? The Answer: Damper Babies!

Check out how the Tapei 101 communications team translates hard engineering data and dry facts into an endearing, loveable animation that is appreciated by young and old alike.

ps: Can you say Brand Extension? These Babies get around! Follow their adventures in shopping and promoting an eco-friendly lifestyle.

Nov 22, 2011
Zelda Harrison

XCD does Taipei: a Few Facts on Formosa

 

Taiwanese designer Tien Min Liao who currently works in New york created this awesome book called Ilha Formosa which introduces Taiwan via infographics.

Why
“When I came to the United States, I noticed that many people don’t know my hometown Taiwan. Some people even cannot tell the difference between Taiwan and Thailand, just because they sound alike. As a designer, I think I should do something to promote this beautiful island.”

Challenge
“I would like to do something very different from the other books about Taiwan. It would definitely not be a tourist guide, nor a boring government-published book. It should be interesting and casual, but also clear in delivering the information about Taiwan.”

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Nov 5, 2011
Zelda Harrison

XCD Does Taipei: The IDA Recap

Getting a comprehensive recap of the 3-day event is an overwhelming task, but fortunately this is where partnerships make all the difference. In collaboration with XCD media partner DESIGN> Magazine based in South Africa, we offer you an op-ed recap of the 3-day conference that for the first time united the 3 major Design organisations in a body known as the International Design Alliance (IDA).
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Sep 14, 2011
Zelda Harrison

What makes a World Design Capital? Part 2

What does it look when Design is part of your City’s Urban Fabric?
Capitalising on craft and design in Cape Town, South Africa.

Editor’s note: since this article was written, the City of Cape Town has won designation as World Capital Design® (WDC) 2014 by The International Council of Societies of Industrial Design (Icsid). This was announced on the closing day of the International Design Alliance Congress in Taipei.

Cape Town is the fourth city to hold this biennial appointment after Helsinki, Finland, WDC 2013. XCD also covered the activities of a previous WDC nominee, Turino. We will be following Cape Town’s progress in making Design Matter to Cape Townians and the CT Creative Community.

In this sequel to our series, XCD covers the Cape Town’s Cape Craft and Design Institute (CCDI). CCDI partnerned with a number of South African organisations for the 2014 WDC designation and is immensely proud that Cape Town was shortlisted along with Dublin and Bilbao.

CCDI talks to XCD about their efforts galvanising Cape Town creatives and the support they received in creating The Fringe, a hub zoned specifically for the creative community.

XCD asks: is promoting a creative class a viable tool for local economic development?

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Aug 29, 2011
Zelda Harrison

XCD Interviews… Knock, Knock!



Who’s there? Jen Bilik, that’s who!

Design Entrepreneur and Knock, Knock creator Jen Bilik sat with XCD to share her lessons learned on being her own client and “product”, dealing with global competition… and it’s no joke…
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