Browsing articles in "Branding"
Aug 22, 2011
Zelda Harrison

Sangam: Mixing & Jamming in Gujarat

Sangam, which means confluence in Sanskrit, was launched by the the Australia-India Design Platform at the NID (National Institute of Design) campus in Ahmedabad. The Platform is a catalyst for a creative partnership between the two countries. New Delhi-based design firm Ishan Khosla Design was charged with the identity and branding of this initiative.

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Aug 8, 2011
Zelda Harrison

XCD Interviews… Michael Wolff Part 1: Strategy made Visible

Earlier in the year, XCD caught up with Designer Michael Wolff, the founding partner of Wolff Olins along with advertising executive Wally Olins.

Wolff Olins is easily recognised as a preeminent authority on Branding amd Corporate Identity, which Wally Olins defined as “strategy made visible”. Wolff Olins published their design philosophy in The Corporate Personality (1978) and Corporate Identity (1989). In its decades long history, Wolff Olins has had offices in Hamburg, Paris, San Francisco, Madrid, Lisbon, as well as New York and Dubai.

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May 9, 2011
Zelda Harrison

Sebastian Guerrini: The Brands of Life

Our esteemed Argentinian Branding Guru shares some thoughts from his studio in Barcelona. Enjoy his lovely illustrations of ink and watercolour.

A psychological and philosophical approach of the relationship between stories, identities, images and brands, looking for the understanding its mechanism, since this affects the work of identity designers.

If we try to answer what or who we are, we would possibly tell a story about us. This would be a story that has a title, our name and may be our image. This story will probably tell everyone about our origin and develop, but leaving an open ending because we are still alive. At the beginning, the story will place our origin, our birth, in a scenario and context: the social group and place that gave us life. This origin also involves to the people who bred us.

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May 9, 2011
Zelda Harrison

FridaLarios: out of History and onto our Clothes

Fashion and Design Entrepreneur Frida Larios shares how her Mayan-inspired designs are taking new shapes and forms

New Maya Language


The Maya was a civilisation of indigenous natives that populated Central America from around 1500 BC. They are credited with inventing the concept of the number zero and their calendar measurements are the most accurate in the history of the civilised world. They created and used one of the most beautiful and intelligent logographic languages, still quite unknown to western hemispheres. The Maya scribes had a very privileged position in the socio-political system and were multi-talented – they were artists, sculptors, and calligraphers, and were also believed to be astronomers, mathematicians, historians and royal book keepers.

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Jan 17, 2011
Zelda Harrison

Diseño Shakespear tells the story of Icono

Like all good brands, Icono has a story to tell.

XCD would like to thank our contributor from Argentina, Diseño Shakespear, for this lyrical case study in branding.

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Jan 10, 2011
Zelda Harrison

Lessons Learned from Michael Bierut @ Pentagram

XCD caught up with Pentagram partner Michael Bierut in South Africa and picked his brain about Design. Here is a lively discussion about his experiences with New York City’s Library project.

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Sep 16, 2010
Zelda Harrison

Design, A Viable Tool For Social Innovation?

AN INTERVIEW WITH WILLIAM DRENTTEL OF WINTERHOUSE.

Philosophy, Motivation and Inspiration

XCD: Could you please share your background with our readers? How did you launch a career in Design? As someone who arguably has many career options, what has been the most compelling aspect of being a Designer?
WD: I began my career with a decade-long stint in advertising, working at Saatchi & Saatchi in Italy, Canada and the U.S. I then launched a design firm, Drenttel Doyle Partners, in 1985, and latter mutated into an online designer when I merged with my future wife, Jessica Helfand, to form Winterhouse.

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