Browsing articles in "Design History"
May 9, 2011
Zelda Harrison

Sebastian Guerrini: The Brands of Life

Our esteemed Argentinian Branding Guru shares some thoughts from his studio in Barcelona. Enjoy his lovely illustrations of ink and watercolour.

A psychological and philosophical approach of the relationship between stories, identities, images and brands, looking for the understanding its mechanism, since this affects the work of identity designers.

If we try to answer what or who we are, we would possibly tell a story about us. This would be a story that has a title, our name and may be our image. This story will probably tell everyone about our origin and develop, but leaving an open ending because we are still alive. At the beginning, the story will place our origin, our birth, in a scenario and context: the social group and place that gave us life. This origin also involves to the people who bred us.

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Apr 25, 2011
Zelda Harrison

Lightspeed and the Human Hand, No. 5

Jonathan Arena explores art, craft and design in Japan: Entry # 5


Plato once observed that “although craftsmen are all poets … they are not called poets, they have other names.” This centuries old statement is very telling about the design industry today – a semantic notion that allows people to classify and assume, which skips process.
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Mar 6, 2011
Zelda Harrison

Lightspeed and the Human Hand, No. 3

Jonathan Arena explores art, craft and design in Japan: Entry # 3


Richard Sennett, author of the lauded book The Craftsman, teaches that “machine systems break down when they don’t work in an explicit manner, whereas people make discoveries”.  It seems slightly ironic then, that the most ubiquitous tool for design today is the computer, singularly capable of providing direct experience through sight. There is a loss of the sensitivity that came from detailed handwork that was required by graphic designers twenty years ago, before computers.

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Oct 17, 2010
Zelda Harrison

Continuing Education 2010

Last year Maryam Hosseinnia shared her thoughts about inspiration and design during a 2-week workshop in Basel. This year, her adventures in recharging and expanding horizons take her to Den Haag in the Netherlands.

Click here to download Maryam’s report

Maryam Hosseinnia is the Program Lead and the full-time faculty at The American University of Kuwait. She has been working in Kuwait for four years.

Apr 9, 2010

Ronald Shakespear shares his Green Wayfinding Dream

Tren de la Costa. More musings from Diseño Shakespear.

From Melancholy to Rebirth

The sun comes from the East. From the river. And so does the train. This was the source for the design of the brand, and all its implementations have been technologically treated to reflect that adequately. The research around the iconography of the English sun was a manual in itself. Some sort of semantic diving for ancestors.

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Mar 22, 2010

It’s Springtime! New Beginnings!

Join Mondher on his slideshow of Iran

Yes, Beautiful People, it’s officially Spring. Or as the Persians among us would say “Happy Nowruz!”

In case you didn’t know, The UN’s General Assembly in 2010 recognized the International Day of Nowruz, describing it a spring festival of Persian origin which has been celebrated for over 3,000 years. During the meeting of The Inter-governmental Committee for the Safeguarding of the Intangible Heritage of the United Nations, held 28 September–2 October 2009 in Abu Dhabi, Nowrūz was officially registered on the UNESCO List of the Intangible Cultural Heritage of Humanity.

AIGA XCD is choosing to celebrate another beautiful chapter in humanity’s journey with a slideshow of Mondher’s 2009 trip to Iran and the Caucasus. Click here to view the slideshow. Mondher is an engineer and amateur photographer with a passion for living at the crossroads of cultures.

Enjoy! Or as Shervin would say:

I wish you a colorful spring as crisp as the morning dew.”

Sep 13, 2009

The Basel School of Design / Summer Workshop

Maryam Hosseinnia Shares her Experience of Continuing Education

Lately, I’ve been grappling with the following questions: how do experienced designers reach out for creative inspiration? What about professors who bask in the dynamic arena of academic exchange fuelled by young blood?

How important is it for a visual communicator to foster an evolving spirit of creativity in education, culture and art? I think I took a critical step towards answering these questions when I signed up for the Basel School of Design Summer Workshop. Continue reading »

Jul 9, 2009

Dan Formosa, Designing for Humans: Musings on Product Design

Entry #1

At the San Diego Y-Conference earlier this year, I gave a presentation outlining the social and political upheavals prior to the establishment of our office, Smart Design.  The presentation got the attention of the CrossCultural Junction, and an invitation to join as an ongoing contributor. Continue reading »

Jun 11, 2009

DesignMatters…

Reflections on self-validation and the role of “Social Design”

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